empowering consumers to choose.
Our goal is to provide clear, factual information about how food is raised and produced so you can make informed decisions and better understand the people behind it.
Whether you're curious about beef production, cattle care, or common questions about modern agriculture, we hope this page helps bridge the gap between the farm and the table.
Product of USA: What It Actually Means
With a new USDA standard taking effect, it’s worth taking a closer look at what a “Product of USA” label means, how it changed, and what you should know the next time you see it on a package of beef.